Abide Media Group
All work
Trade · Plumbing

AquaFix Plumbing

A bright, trust-first homepage for a 24/7 emergency plumber, built to turn a stressed 11pm search into a booked job.

AquaFix Plumbing
AquaFix Plumbing full homepage design

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The brief

What the design had to do.

Emergency trades live and die on trust and speed. Someone with a burst pipe doesn't browse: they need to know, in seconds, that you're licensed, nearby, available right now and won't surprise them on price. The design had to make calling feel like the obvious next step.

Craft notes: Archivo and Hanken Grotesk over a light surface, AquaFix blue and safety orange kept strictly for actions and accents.

Design decisions
01

Light, not corporate navy

Trade sites default to dark blue walls. A bright page with blue and safety-orange accents reads modern and honest, and makes the orange call button impossible to miss.

02

Answer the 3am questions first

Licensed and insured, 5.0 on Google, same-day service and upfront pricing sit in a trust bar directly under the headline, before any scrolling.

03

Every service card sells a response time

Photo-topped cards carry chips like Most booked and Same-day install, so browsing services still reinforces speed.

04

Reviews with names and suburbs

Three verified-style quotes from named locals do more than any slogan could.

Inside the build
Emergency call CTATrust barPhoto service cards24/7 emergency tileNamed reviewsSuburb coverage chipsBooking card
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