Stillwater Pilates
A calm, editorial site for a boutique studio, where the timetable and first-class offer do the selling.
Scroll inside the frame to browse the full page.
Open full-resolution designWhat the design had to do.
Boutique fitness buyers are comparing vibes as much as classes. The site had to feel like the studio: unhurried, precise, warm. And it had to answer the two questions that actually convert: when can I come, and what does it cost?
Craft notes: Cormorant Garamond and Jost over bone, sage and clay: editorial, calm, considered.
Let the light do the talking
A sunset practice hero and a soft bone-and-sage palette set the tone before a word is read.
A live 'today at the studio' card
Real class times with spots left, right in the hero. It makes the studio feel open and bookable now.
Timetable and pricing, unhidden
A full six-day timetable and three honest pricing tiers. No 'enquire for prices' friction.
An intro offer that lowers the bar
Three classes for $49 for new clients, repeated at the close: your first class is on us in spirit.