Driftwood Coffee Roasters
A shoppable storefront for a specialty roaster: beans, subscriptions and a reason to come back every fortnight.
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Open full-resolution designWhat the design had to do.
A roaster's site has to do real e-commerce work: sell single origins, push the subscription that smooths revenue, and still feel crafted rather than corporate. Freshness is the brand, so 'roasted to order, at your door in 48 hours' became the spine of the page.
Craft notes: Fraunces display over espresso browns and cream, with product pouches designed in-house.
The promise is the headline
Roasted to order. At your door in 48 hours. Everything else on the page exists to make that believable.
A product row that feels stocked
Four beans with distinct pouch designs, origins, process notes, ratings and prices. It reads like a store you can trust with your card.
Subscriptions as the hero economics
Three plainly-priced tiers with a save-15% hook, framed around never opening a stale bag again.
The roastery as a destination
A visit-us band with cupping sessions turns an online store into a local brand.